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Over the last few decades, one of the growing concerns has been the menace of underage drinking, which is seen as a major impact of unregulated advertisements. The adverts promoting alcohol use a perfect combination of alluring taglines, fascinating visuals, creative branding using favorite celebrities, etc. to ignite one’s curiosity. The flashy advertisements, widespread marketing of different alcoholic beverages, peer pressure, endorsement of alcohol by celebrities considered role models and parental influence play a pivotal role in influencing a young mind.
The common marketing strategies for promoting alcohol, such as internet advertising, point-of-purchase advertising, consumer novelties, product placements in movies and TV shows, newsletters, etc., aim to trigger drinking habits in impressionable minds by equating alcohol with fun, adventure, relaxation, humor, etc. Given this approach, many public health advocates consider alcohol advertising as a major factor responsible for increased drinking among the young populace.
The exposure to alcohol-based advertisements alters an adolescent’s perspective toward alcoholic beverages and the risk of indulging in alcohol use becomes high. This may particularly prevail because alcohol is often marked as a stress-buster or a medium to enhance social connections.
Another important factor is that the intensity of drinking depends on the magnitude of a situation. Most adolescents start consuming alcohol as a means to diminish their physical and mental tribulations, which in turn exasperate their tolerance level. Moreover, teenagers and adolescents who go on a spree with alcohol can fall prey to sexually transmitted diseases (STDs). They usually perform poor in academics, as well as are more prone to fatal motor vehicle crashes and increased suicide attempts.
In a technology-driven world, both print and electronic media play an important role in people’s lives. From extracting the whereabouts about a brand to seeking ways of coping with a distressed mind, young people rely on the internet to access information. Often exacerbated by a range of other factors like genetics, social and environmental factors, etc., the repercussions of drinking can manifest as stress and distress to more acute problems.
A study published in the Journal of Studies on Alcohol and Drugs illustrated a direct correlation between a kid’s exposure to alcohol advertising and the number of alcohol brands consumed by him or her. According to Dr. Timothy Naimi, lead researcher of the study and an associate professor at Boston University’s School of Medicine and Public Health, a large number of evidences have busted the myth that advertising has no impact on underage drinking.
The study was based on a sample of over a thousand adolescents aged between 13 and 20 years who had used alcohol earlier. The subjects were then asked if they had watched any of the 20 most popular non-sports television shows to understand the impact of the 61 alcohol brands showcased in commercials.
The researchers found that youngsters who did not see any alcohol commercials had about 14 drinks per month. However, the number increased to 33 drinks per month for those commercials. In fact, those exposed to the greatest amount of alcohol-based ads drank over 200 drinks in the past month. Therefore, the study concluded that the more exposure kids had to these alcohol ads, the greater is the amount of alcohol consumed from those brands.
Despite knowing the consequences of alcohol on one’s health, many people tend to engage in unhealthy drinking. Alcohol, when used in conjunction with other drugs, can lead to a range of neuropsychological impairment. Moreover, certain things should be acknowledged that alcohol doesn’t heal one’s stress, rather decreases one’s ability to fight with it. Alcohol abuse is associated with a range of negative consequences on health, including depression and diseases related to vital organs like heart, lungs and kidneys that affect the basic functioning in daily life.
It becomes essential to undergo detoxification to expunge stored toxins before moving to the next step of treatment. If you or your loved one is suffering from alcohol addiction, contact the Colorado Detox Helpline to access the detoxification treatment centers in Colorado. Call at our 24/7 helpline number 866-730-5807 to learn about the detox centers in Colorado. You can also chat online with our experts for further information.
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